Founded in 1908 by Ludovico Martelli, Proraso has been innovating professional highest-quality products in the shaving world for generations, and has evolved to become a staple of Italian culture. From the first Pre-Shave cream in 1948, to now, the Martelli family principles hold true: to create professional, quality products that deliver a pleasurable and impeccable shave, in the barbershop and at home.
Proraso Shave Soap, Refreshing and Toning, is developed for any beard on any man. Eucalyptus oil tones and purifies your facial hair and skin, while menthol helps refresh and revitalize. Proraso's Shave Soap is still made following a rigorous, 'hot soap'-making process, during which it's left to mature for 10 days in small batches -- when much of the moisture evaporates -- resulting in a more concentrated, richer soap that produces an amazing lather.
How to use:
Soak your Proraso brush in a bowl or cup filled with hot water for a few minutes before your shave. Apply a warm, damp towel to your face (or splash face with warm water) to prep your face for shaving, then apply your favorite Proraso Pre-Shave Cream. Apply another hot towel to your face for a few seconds. After the brush has soaked, gently squeeze out excess water, still leaving the brush mostly wet. Apply the brush to the soap in fast, repeated circular motions to coat the brush bristles well. Spread on your beard and proceed with shaving. Close the lid after use to keep the soap from drying out (though, even if it does dry out, it will not lose its efficacy or beneficial properties when reused). Shave and rinse face thoroughly. For an optimal experience, finish with another application of your warm, damp towel, followed by your favorite Proraso After Shave Balm or Lotion.
Short on time?
Apply your favorite Proraso Pre-Shave Cream to your damp face (for optimal results). To build up a rich lather, run your shaving brush under hot water for about 30 seconds, if you don't have time to soak it. Apply the brush to the soap in fast, repeated circular motions to coat the brush bristles well. Spread on your beard, shave and rinse, following with your favorite Proraso After Shave Balm or Lotion.
- Barber's choice since 1948
- No parabens, no silicones
- No mineral oil, no SLS
- No artificial colors
- No ingredients of animal origin
- Over 95% natural
- Made in Italy