Herbal Power: Mildly invigorating, while supporting your health Taste: Earthy and bittersweet with toasted, nutty notes. Plant Story: Inspired by a traditional style of green tea called Matcha iri genmaicha , we blended crushed sencha and finely powdered Matcha with toasted rice to create this earthy, balanced, and healthy tea.* Some of our favorite Matcha hails from the verdant tea fields of Japan—the finest expression of green tea!