Best Sellers Rank: #694,432 in Books (See Top 100 in Books) #80 in Industrial Product Design #153 in Engineering Patents & Inventions #313 in Industrial & Product Design
From roller coasters to robots, sports cars to smartphones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman’s insights work for you.
One of the world's great designers shares his vision of "the fundamental principles of great and meaningful design", that's "even more relevant today than it was when first published" (Tim Brown, CEO, IDEO).
This book explores the complex interaction between human thought and the technology it creates, arguing for the development of machines that fit our minds, rather than minds that must conform to the machine.