Usability and User Experience Design: The Comprehensive Guide to Data-Driven UX Design (Rheinwerk Computing)

Take your UX to the next level with expert guidance and data-driven design!

Outstanding usability and user experience (UX) are never a matter of chance. If your professional goal is to create digital products that are intuitive, enjoyable, and easy to use, then you’re in the right place.

With this professional guidebook, you’ll learn how to adopt data-driven UX design. Experienced usability specialists introduce you to design fundamentals from psychology and provide you with a proven repertoire of methods, including practical guidance for developing the right mindset, refining your approach, and designing effective solutions.

With these concrete instructions, you’ll be able to evaluate and optimize your products and support your users through professional usability and UX projects.

Whether you’re developing an experience for business-to-business (B2B) or business-to-consumer (B2C) applications, and no matter the industry or requirements at hand, this book will equip you with the right methods for effective design!