Layrite was founded in 1999 by the talented and charismatic, Donnie Hawley. Having his technique hindered by petroleum-based products, Donnie labored to find a solution.
The end result was a water soluble pomade formulated to 'Hold like wax and wash out like gel.' After one of Donnie's patrons commented that his pomade was the only product that made his hair lay right, a brand was born.
An American Original since 1999
For Barbers By Barbers
We are the barber's choice. A line of men's grooming products created for those in the know. Because Layrite was created by a barber, not a scientist.
Donnie Hawley has spent his entire career developing some of the best Men's Grooming Products available in the market today.
Product Description
A high shine, water-soluble styling cream for men. Contains naturally-derived lanolin to condition hair. Provides high shine and texture for a polished look. Infused with a vanilla scent to make hair smell fresh all day. Creates straight, sleek styles. Ideal for short to medium lengths. To use: Apply a small amount to palms. Distribute evenly through damp or dry hair and style as desired. Wet comb or fingers and run through hair to restyle anytime. Rinses out with water alone.
Brand Story
Originally developed For Barbers By Barbers, Layrite delivers high performance men’s grooming products.