Layrite was founded in 1999 by the talented and charismatic, Donnie Hawley. Having his technique hindered by petroleum-based products, Donnie labored to find a solution.
The end result was a water soluble pomade formulated to 'Hold like wax and wash out like gel.' After one of Donnie's patrons commented that his pomade was the only product that made his hair lay right, a brand was born.
An American Original since 1999
For Barbers By Barbers
We are the barber's choice. A line of men's grooming products created for those in the know. Because Layrite was created by a barber, not a scientist.
Donnie Hawley has spent his entire career developing some of the best Men's Grooming Products available in the market today.
Product Description
A lightweight, water-soluble shaping cream for men. Contains Kaolin Clay and Waxes naturally-derived from Brazilian Palm Tree Leaves and Coal . Adds texture and volume to thinning hair. Provides medium, flexible hold and frizz-free definition for wavy and naturally curly hair. Infused with a vanilla scent to make hair smell fresh all day. Gives a matte, natural structured finish. Creates a range of styles from easy and laid-back to more defined. Waxes Naturally-Derived from Brazilian Palm Tree Leaves and Coal provide a natural structured finish
Brand Story
Originally developed For Barbers By Barbers, Layrite delivers versatile, high performance men’s grooming products that consistently exceed expectations, so that you can go off and exceed your own.