Guaranteed Relief for Extremely Dry, Cracked Lips This highly effective lip balm heals, relieves and repairs extremely dry, cracked lips. When Used Daily, O’Keeffe’s Lip Repair is clinically proven to: Provide Instant Relief and All Day Moisture in 1 Use; Create a flexible barrier and Heal Dry, Cracked Lips; Protect against dryness all day, even while you eat and drink; Absorb quickly to provide soft, smooth lips.