| Color Benefit | Nourished Hair: Better Color | Nourished Hair. Bolder Color | Nourished Hair. Ultra Coverage. | Brilliant Color. Visibly Healthier Hair. No Ammonia. 60% Oils | Sensational Color, Incredible Shine | Instant Gray Concealer |
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| Choose this formula for: | Discover rich, long-lasting color with the #1 Nourishing Color Creme*. Nutrisse nourishes while it colors thanks to a formula infused with avocado, olive, & shea oils. Shades deliver 100% gray coverage. * Based on 2017 Nielsen xAOC | Discover how to take your color to the next level with ColorBoostTM Technology, intensity enhancing reflects deliver vivid transformation on even dark bases. Ultra Color nourishes while it colors from a formula of avocado, olive, & shea oils. | Discover deep, neutral pigments with CoverPlusTM Technology, formulated for hard-to-cover, resistant grays. Ultra Coverage nourishes while it colors thanks to a formula infused with avocado, olive, & shea oils. 100% gray coverage for stubborn grays. | Discover the difference oil-powered hair color makes. Ammonia free permanent hair color with a 60% oil blend with natural flower oils for brilliant color & healthier hair that’s hydrated, silky, & up to 3x shinier (than uncolored, unwashed hair) | Experience rich, vivid, fade-resistant color from root to tip. Complete with a rose oil infused conditioner, and a precision brush for limitless application possibilities, Color Sensation leaves hair shining, silky, and positively fragrant. | Discover Express Retouch enriched with natural clay & pearls. Perfect for concealing your grays on the go, anytime & anywhere. This formula is transfer resistant and lasts until your next shampoo. |
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