ARM & HAMMER™ Advance White™ anticavity fluoride toothpaste is a powerful whitening toothpaste for adults, made with Stain Defense™ technology to help gently remove stains and prevent new ones from setting. Naturally powered by 100% pure baking soda, our ARM & HAMMER toothpaste goes beyond cleaning, offering stronger, healthier teeth and gums. Unlike regular fluoride toothpaste, our formulas penetrate deeper, reaching throughout your mouth to remove up to 3x more plaque in hard-to-reach areas.* This natural whitening toothpaste provides tartar control and is less abrasive than others. ARM & HAMMER Advance White baking soda toothpaste is ideal for dental care seekers and families focused on dental health and maintenance, such as enamel protection, plaque reduction, stain prevention, and gum care. Experience the benefits of a trusted value with ARM & HAMMER. Give It the Hammer for effective dental care and oral hygiene, involving teeth, gums, and mouth care. *Data on file