Advanced Color Last System: Our proprietary color-safe blend of proteins & antioxidants is guaranteed to repair, preserve, & protect color-treated hair from fading & environmental factors such as UV rays and air pollution.
Ideal for Color-Treated Hair: Perfect for fine to medium, normal to dry hair types, this hair shampoo for women and men provides the essential moisture and care needed to maintain vibrant hair color.
Hydrate with Hyaluronic Acid: This sulfate-free shampoo infuses lightweight moisture, helping color-treated hair retain hydration while smoothing and adding shine to each strand, leaving hair soft and vibrant.
Smooth with Pro Vitamin B5 Panthenol: Our shampoo for women locks in and retains moisture, makes hair soft, smooth, and more manageable, with improved texture and resilience against daily stress.
Protect with Geranium Extract: Rich in antioxidants, this colored hair shampoo fights free radicals, keeping hair strong and protected, while boosting shine and enhancing the overall vitality of your hair.
Safe for All: Sulfate-free, 100% vegan, cruelty-free, and free from known carcinogens, phthalates, and parabens, this hair shampoo is designed to be safe for daily use on color-treated hair and all hair types.
Gently Cleanses: Our straight and curly hair shampoo effectively removes impurities while rehydrating dry, color-treated hair, leaving it clean, refreshed, and full of life without stripping color.
Concentrated Formula: A little goes a long way — just a small amount delivers powerful hydration and cleansing, making this shampoo perfect for daily use without buildup.
Pumps in body, fullness and healthy shine to achieve featherlight volume.
Stimulates, energizes and exfoliates scalp to prevent follicle minimization and stop DHT absorption.
Nourishes and enriches hair with vital nutrients and provides unsurpassed smoothing, defrizzing, and extreme shine.
Infuses essential hydration and nourishment deep within to fortify, boost collagen, restore elasticity and repair damaged cells.
Brightens, protects, and neutralizes brassy and yellow tones without stripping color.
Rehydrates and replenishes dry hair by infusing weightless moisture for increased manageability.
Why We Love It
Delivers optimum fullness and weightless body.
Repairs scalp tissue for new hair growth, adds volume and thickens hair.
Dissipates static electricity and prevents flyaways.
Super-concentrated, pure formula that hydrates from root-to-tip.
Doesn't dry out hair like typical purple shampoos.
Detangles and leaves hair soft, healthy and hydrated.
Product Description
Nourish your tresses with lightweight moisture while gently cleansing. This outstanding formula delivers moisture and hydration to your hair and scalp while providing unsurpassed color preservation.
Brand Story
For the colorful. Driven by innovation, each high-performance blend is mindfully formulated to transform hair, leaving it healthy, revitalized and vibrant. Connected by color. Powered by proof. Because we care.