Cooling Water Jelly Tint is a first-of-its-kind, award-winning jelly blush + lip stain that delivers a hydrating pop of color with maximum staying power. With more than 1,000 applications per stick, the innovative jelly texture effortlessly glides on, building from a sheer wash to vibrant color in just a few swipes. This naturally skin-enhancing formula is infused with Vegan Collagen to firm and restore a healthy, bouncy skin texture, while Seawater and Aloe leave your skin cool, hydrated, and refreshed. To apply, simply swipe the tint onto lips and cheeks, building color to your desired intensity, and blend immediately to avoid the product from drying in place. For a softer look, apply tint with a blush brush. With Milk Makeup, it's high standards or nothing—that's why we don't use over 2,500 controversial ingredients. Everything is clean, vegan, cruelty-free, and made to make your life easier. Born out of Milk Studios, a creative hub in downtown New York City, community and self-expression are at the heart of everything we do. We believe it’s not about how you wear your makeup, it’s what you do in it that matters.