Who This Book Is For
You can think of this book as a complete guide to SEO 101, SEO 102, and so on, all the way through to SEO 500. As such, it can serve both as an essential manual for those seeking to learn SEO for the first time, and as an invaluable reference for those who are already experienced with SEO.
How This Book Is Organized
The first few chapters of the book represent a great starting place for those who are just beginning to learn about SEO, and the complexity of the material builds gradually from there. Chapters 5 and 6 provide you with guidance on how to get started with your SEO program, covering SEO strategy and keyword research. This is where you’ll get oriented with what the situation is in your topical area and where your best opportunities lie to build market share.
In Chapters 7 through 10, we address technical SEO in depth. While this grounding is essential for SEO beginners, these chapters are also filled with rich material for advanced SEO. Chapter 11 focuses on the role of links and strategies for attracting attention (and links) to your site. Chapter 12 is a comprehensive guide to optimizing for local and vertical search—news, video, and images—with each section going into a great deal of depth on how to drive SEO success in those areas. We’ve even included a detailed review of how to optimize your videos for ranking in YouTube (in addition to how to rank your videos in Google)!
Chapters 13 and 14 cover other aspects of SEO, including the legal landscape as well as how to continue your development as a world-class SEO professional. Finally, Chapter 15 presents a vision of the future as we look into the crystal ball to see what may be coming our way over the next few years.
Visit the book’s website for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services.
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