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PRODUCT FEATURES

Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Product Specifications

Product Dimensions: 6.3 x 3.55 x 2.25 inches; 0.35 ounces
Item Weight: 0.352 ounces
Manufacturer: L'Oreal Paris
ASIN: B000KOWJ28
Item model number: CX
Customer Reviews: 4.5 out of 5 stars 49,228Reviews
Best Sellers Rank: #146 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #3 in Hair Color
Is Discontinued By Manufacturer: No

Product Information

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

From the manufacturer

Discover the many ways to Blonde


Preference	Preference Balayage	Preference Blondissimes

Preference	Preference Balayage	Preference Blondissimes
Results Luminous, fade-defying permanent color with shine	Results Salon-inspired, naturally blended highlights	Results High lift, permanent color with shine
What’s included in the kit? Developer, Color, Care Supreme Conditioner, Gloves	What’s included in the kit? Bleaching Powder, Developer, Lightening Cream, Toning Mask, Applicator, Gloves	What’s included in the kit? Developer, Color, Care Supreme Conditioner, Gloves
Available shades 48	Available shades 3	Available shades 2

What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.