TIPS: Make sure to detangle completely during either the shampoo step or the conditioning step, while the hair is soaking wet and saturated with the product you are using. Detangle with a wide toothed comb or, if you prefer, a paddle brush. Only after detangling should you proceed to the final rinse. While shampooing, keep hair in a smooth downward alignment as you lather. Doing otherwise, (bunching, scrubbing, vigorous scrunching, etc.), may cause extensive tangling.
Product Specifications
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Product Information
Product description
Classic Collection
14 hydrating products that define, condition & shine your natural hair.
About As I Am
The Founder
With 45 patents, Dr. Ali N Syed and its family-owned business is at the origin of the textured hair industry.
R&D
As I Am laboratory in the US is specialized in the science of haircare with each product crafted in-house.
Impact
By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.
Clean Ingredients
Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.