Intensifying hair color line precisely calibrated to work with the natural undertones of dark hair to deliver high reflective color and intense shine. • 1st hi-pigment, hi-care color for African-American hair now with color and shine boosters • Anti-drying creme gel color formulated with olive oil • Permanent non-drip hair color with 100 percent gray coverage • Perfectly balanced color dyes that deliver intense, visible, high reflect on dark hair Always read all product labeling and instructions completely prior to use. Important: Haircolor can cause an allergic reaction. Do not use if you’ve already had a reaction to a haircolor product or if scalp is sensitive, itchy or damaged. Tattoos may increase risk of an allergic reaction. Do skin allergy test 48 hours before each use of this product. Don’t use over compound henna or progressive color. Wait at least 14 days after bleach, relaxing or perm before use. Don’t use on children. This is a safety summary. Read all labeling and instructions completely.