Founder, Pat Fischer started the brand Lovin’ Enterprises in the year 1978. She began the company catering to house parties. She would purchase products, including lingerie, and host parties for friends. The more lingerie she bought, the more her love for it blossomed. Pat decided to grow this passion of lingerie by creating her own line, called Dreamgirl. She went out and purchased laces and trims while hiring an exclusive designer to help her dreams come to life. Pat produced her own line of lingerie in Los Angeles and Dreamgirl was born. Later down the line, Pat saw the potential to also accompany costumes to her successful line of lingerie.