Designed for 24/7 Heavy Duty & Reliable operation. A white label product is a product made by major hard drive company that manufactured for other companies (OEM Hard Drive Reseller/VAR) re-brand to make it appear as if they made it or for large volume special application. This hard drive is designed for Surveillance CCTV DVR, NAS, External Enclosure, PC/Mac Desktop Computer with SATA interface.