“I wanted to create a purple shampoo that is great for toning blondes + brunettes and is also sulfate-free...I’ve always had a hard time finding that combo. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass. Use this with or without The One Purple Conditioner on natural or color-treated hair.” - Kristin Ess
Cleanse + Condition: A clean, well-conditioned canvas is essential. These universal, sulfate-free products cleanse + deeply condition to leave hair feeling moisturized, full and looking shiny from root to tip.
How To: Depending on the thickness of your hair, apply a quarter size or more of shampoo into your palm. Apply to wet hair, massage into your scalp to create a rich lather. With purple shampoo you want to make sure you apply more product where you see more brass. Let it sit a little bit longer toward the root where hair tends to be less porous and more warm. Then let it run through the ends as you shampoo. Rinse well and follow with conditioner or a hydrating mask.
Cruelty free, keratin safe free of sulfates, parabens + phthalates
Product Specifications
Product Dimensions: 2.3 x 2.3 x 7 inches; 7.8 ounces
Item Weight: 7.8 ounces
Manufacturer: Kristin Ess
ASIN: B079DD34LB
Country of Origin: USA
Item model number: I0094116
Customer Reviews: 4.4 out of 5 stars 2,161Reviews
Best Sellers Rank: #3,480 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #150 in Hair Shampoo
Is Discontinued By Manufacturer: No
Product Information
From the manufacturer
Tone
A collection dedicated to toning natural and color treated blondes and brunettes, removing unwanted yellow tones in hair while cleansing + conditioning.
Tone
A collection dedicated to toning natural and color treated blondes and brunettes, removing unwanted yellow tones in hair while cleansing + conditioning.
Tone
A collection dedicated to toning natural and color treated blondes and brunettes, removing unwanted yellow tones in hair while cleansing + conditioning.
Tone
A collection dedicated to toning natural and color treated blondes and brunettes, removing unwanted yellow tones in hair while cleansing + conditioning.
Contains Zip-Up Technology™, our proprietary strengthening complex designed to "zip-up" split ends while targeting weak areas of the hair, smoothing the appearance of damaged cuticles and helping to protect hair from environmental stressors and color fade.