VERB PURPLE HAIR MASK: Bye bye brass. This reviving purple hair mask brightens, hydrates, and softens the hair while toning yellow hues. Designed to reduce brassiness in color-treated and natural blonde, grey, and silver hair tones, the hair repair treatment contains a semi-permanent violet pigment that counteracts warm, brassy tones to keep blondes bright. An ideal restorative hair treatment mask for dyed hair, the hair toning mask enhances cool tones so you can stretch out the time between color appointments to touch-up highlights, and simply washes out with any Verb shampoo. ONLY GOOD STUFF: The toning hair conditioner mask is packed with nourishing ingredients:- Pro-vitamin B5 helps hydrate, smooth and add vibrancy to dull strands while providing hair with a natural boost of the body - Sunflower Seed Extract contains fatty acids that deeply nourish and increase hair manageability while providing natural Sun protection to prevent color fading - Violet Pigment cancels out yellow, brassy tones - Açaí Extract is high in antioxidants which provide ultimate moisture. Our hair products will always be Vegan, and free of Parabens, Gluten, and harmful Sulfates. This hydrating hair mask is made in the USA and is not tested on animals. HOW TO USE: After cleansing hair with Verb shampoo, work the hair repair treatment through clean, damp hair and leave it in for 5 to 7 minutes. Rinse thoroughly. Use the intensive hair mask once a week or as needed. VERB HAIRCARE: SALON QUALITY HAIR CARE WITHOUT THE COST: We're a team of millennial women making the best hair products at the best price for people like us (and our plus ones, friends, family, and kids). We bridge the gap between stores and high-end hair care because who says good hair has to be out of reach.