At Safety 1st, our 1st Priority is to provide smart ways to help children discover life safely. We think that, once parents are reassured that their children are safe, the rest is up to them. With a childproofed home, all you have to worry about is wiping up the spills as your little one explores! Because your child is your priority and because it’s his discoveries that help him grow, at Safety 1st we provide a full range of indoor and outdoor baby gear that supports his development and gives you peace of mind. Born from the personal experience and desire of one man, Michael Lerner, to keep children safe, especially during car trips, Safety 1st was created in the USA in 1984. Michael Lerner continuously focused on innovative, quality products, without compromising convenience for parents. The result is an extensive range of quality products, covering everything from bathing to car safety.