You want the best for your baby, and so do we. Purex Baby Laundry Detergent is hypoallergenic, dermatologist-tested and formulated to be extra gentle on your little one’s sensitive skin. This concentrated formula delivers 3X more cleaning power in every drop vs our standard Purex liquid detergent so you only need to use half as much to leave your baby's clothes fresh and clean with a soft baby scent. For the value, quality and gentle care of your little one – the price can’t be beat!