We don't want to rain on anyone's parade, but Purple AF is one of our faves. Formally known as Purple Rain, this deep, true purple is a versatile color that works well on a variety of base colors from platinum to light brown, giving deep tints of color to darker hair and showing vibrantly on lightened hair. It even works well to cover up other faded colors effectively!
#AFProTip: Purple AF pairs well with tons of other AF shades; try mixing it with some Wrath for a burgundy, or Poseidon for a deep indigo.
Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.
Arctic Fox hair dyes are gentle for frequent use and actually conditions your hair as it restores vibrancy.
Long lasting Colors, Smears Less, Sweet Scent, No Peroxide, No Ammonia, No Ethyl Alcohol, No PPD.
Product Specifications
Package Dimensions: 5.28 x 1.61 x 1.5 inches; 4.97 ounces
Item Weight: 5 ounces
Manufacturer: BOINCA, INC.
ASIN: B09HW2GN1C
Country of Origin: USA
Item model number: 424
Customer Reviews: 4.3 out of 5 stars 76,016Reviews
Best Sellers Rank: #200 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #4 in Hair Color
Product Information
Product description
What makes Arctic Fox Purple AF different from other purple hair dyes?
Purple AF is our most intense, electric purple delivering maximum vibrancy and staying power. Semi-permanent vegan formula creates bold, statement making purple results lasting 6-8 weeks on pre-lightened hair.
How light does my hair need to be for Purple AF to achieve maximum intensity?
For optimal results, lighten hair to level 9-10 (platinum blonde). Lighter base creates more electric, true purple appearance. Won't show proper intensity on darker hair without pre-lightening to nearly white.
Will Purple AF work as a toner for yellow-toned blonde hair?
Yes! Works excellently to neutralize yellow and brassy tones. Apply 5-10 minutes for toning, 30+ minutes for full purple color. Conditioning formula improves hair health while providing color correction.
How does Purple AF fade compared to permanent purple dyes?
Fades gradually through various purple intensities to soft lavender tones, never turning muddy or gray. Semi-permanent formula maintains color integrity throughout fading, creating beautiful transitions over 6-8 weeks.
Is Purple AF safe for frequent reapplication on bleached hair?
Absolutely! Conditions and strengthens hair with each application. Free from ammonia, peroxide, harsh chemicals. Vegan formula can be reapplied as needed without damage for maintaining intense purple long term.