STAY ICY COOL BLONDE - The Bold Uniq purple hair mask for blonde, platinum, gray, or silver hair is the perfect gloss treatment for revitalizing color-treated hair. Removes brassiness and yellow tones while conditioning the hair at the same time.
SAY NO TO DRY & DAMAGED HAIR - Strengthen color-treated hair with a hydrating formulation of natural oils like coconut and marula oil. This purple conditioning mask also provides the perfect lightweight hair mask for all hair types.
NEUTRALIZE BRASSINESS - This is the perfect product for toning bleached hair that's gotten brassy over time. The purple - violet colored mask subtly neutralizes brass for blonde, platinum, gray, or silver colored hair.
BLONDE HAIR, DO CARE - Protect your locks with a scientifically-formulated blonde toner that absorbs UV rays from the sun to protect hair against color-fade and maintain vibrancy for salon fresh, healthy-looking hair.
PARABEN & SULFATE FREE - Stylists worldwide recommend this vegan bleached hair mask made with soy protein, vitamin B5, and super oils for high-quality, at-home hair care. Regular toning will strengthen dry, damaged hair.
Product Specifications
Customer Reviews: 4.2 out of 5 stars 52,949Reviews
Best Sellers Rank: #5,769 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #5 in Hair Color Refreshing Masks
Product Information
Product description
Amazing transformations.
For Blonde, Platinum & Silver/Gray Hair Types
Unlock the life in brassy, lacklustre locks using this super hydrating & potent toning mask!
Neutralize Brassiness in Blonde Silver & Gray Hair
Nourish and tone with salon-worthy results using the most powerful purple hair mask!
Yellow, be gone!
Remove Brassy Tones Using The Powers Of Purple
Our Violet Technology, counteracts yellow, meaning unwanted yellow tones are banished with ease!
Nourish & Tone With Salon Worthy Results!
A deeply hydrating treatment leaving your hair vibrant, silky, soft & smooth!
Less time in the chair!
Extend Time Between Salon Visits
This mask tones the hair & locks in moisture & shine between salon visits.
Instant effects
"This mask WORKS! I apply weekly and I would never be without it, the results are instant and my hair is so grateful for the extra TLC!"
- Holly
Perfect for Grays
"I am transitioning to gray and this mask saves my hair, keeps the dull tones under control & stops my hair from feeling coarse."
- Kat
Tones & Hydrates
"I love that this product tackles my two main concerns, tone & damage! My hair looks incredible and feels great after using this mask!"
- Anna
Healthier Hair
"Years of bleaching has left my hair really damaged, this helps to keep my tone fresh & hair looking healthier."
- Ashley
Does the Purple Mask work on all blonde, platinum, silver or gray hair?
Yes, our product is designed for use on blonde, platinum & silver/gray hair types. It can also be used on blonde highlights or balayage to freshen your tone.
Will this product help to remove stubborn brassy/yellow tones?
Yes! That's the main use that over one million happy customers purchase the product for. It's potent, and gets to work quick to beat the brass!
Does the Purple Mask help to revive damaged hair?
Yes, this mask is perfect for adding hydration into damaged hair types. It's also infused with nourishing actives and emollients to lock in moisture to provide an intensive deep hydration.
How often should I use this product?
Usage depends on your individual hair type, but we recommend using this hair mask as a weekly treatment! You will work out what is best for you and your hair!
Will the product dye my brown/brunette hair blonde?
Unfortunately not; to transition from brunette to blonde you need to use a hair dye, this is not a hair dye and will not change your brunette hair to blonde. Please refer to the "before and after" product photos for expected results by hair shade.
SULFATE + PARABEN FREE
At Bold Uniq we aim to create products that are super effective but also work with in harmony with all hair types.
100% CRUELTY FREE + VEGAN
We do not conduct, commission, pay for, or allow any tests on animals for our ingredients, formulations, or finished products.
100% RECYCLED PLASTIC BOTTLES
For every bottle you purchase we remove the equivalent plastic waste from our oceans & all our bottles & jars are made from 100% recycled plastic.
ETHICALLY SOURCED INGREDIENTS
Sustainability is a big part of our mission, we work with all stages of our supply chain to ensure we are always sourcing responsibly.
A blondes best friend!
The Saviour for Blonde, Platinum & Silver/Grays!
Highly effective products that give you instant, salon-worthy results!
Potent purple powers
Purple Shampoo
Revolutionary, intense purple pigments that work to restore and refresh the color you love.
Smooth & tone
Purple Conditioner
A nourishing formula, neutralizing yellow tones to reveal a fresh look that is silky soft to touch.
Multi-tasking toning
Purple Leave In Conditioner
An easy-to-use, leave-in treatment that tackles damage, detangles & protects the tones you love.
A blondes best friend!
Purple Bundles & Sets
Check out our bundles - created to tone & smooth all blonde, platinum, silver & gray hair types.