Firstline Brands is a time-honored black-owned enterprise, founded in 1986. We offer a masterful mix of hairstyling and maintenance essentials, from trend-right to timeless. We know our customers because we are our customers. Our product lines—Evolve, WavEnforcer, Dri Sweat, Sleek, and Camryn’s BFF—are designed to meet our customers’ needs with high-quality hairbrushes, combs, satin sleep maintenance items, and styling accessories.