Born from a dream of "creating a watch that never breaks". It was more than 30 years ago, a CASIO engineer won the battle against the laws of nature. He designed a watch that would withstand centrifugal and impact forces as well as high water pressure. Since then, the name G-SHOCK has become synonymous with independence and pushing boundaries. G-SHOCK watches are the most durable digital and analog digital watches in the industry, trusted by military personnel, police, surfers and outdoor enthusiasts around the world. Along with this, G-SHOCK is highly promoted in the fashion world, worn by icons in hip-hop, sports and design. With limited-edition collaborations launching often, you can always find a G-SHOCK that matches your personality and style.