Duracell is the manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. And at the heart of it all has been the Duracell Bunny.

Our story begins in the early 1920s with an inventive scientist named Samuel Ruben and an eager manufacturer of tungsten filament wire named Philip Rogers Mallory.

Since 1973 the Bunny has evolved to keep up with the times. His evolution, however, also runs parallel to the consistent improvements in the quality and power of Duracell batteries and products. Today, the Duracell Bunny is one of the widely recognized brand icons across the globe.