Escaping the Build Trap: How Effective Product Management Creates Real Value Escaping the Build Trap: How Effective Product Management Creates Real Value Paperback Audible Audiobook Kindle Audio CD

About This Book

This book is for every product person. It’s for the senior in college who wants to be a product manager but doesn’t quite understand the full landscape of the job. It’s for the first-time product manager who was thrown into the fray and is looking for guidance. It’s for the product manager, just promoted to VP, who needs a guide to set up their organization so that it scales successfully. It’s for the leaders of large organizations who are looking to obtain that competitive advantage.

The version of Escaping the Build Trap you are about to read is the fourth rewrite of this book in three years. It is a culmination of what I have learned about how roles, strategy, process, and organizational dynamics affect the value that a company can deliver.

This book is a guide to getting out of the build trap with great product management. We look at what it means to become and be a product-led organization, which involves four key components:

• Creating a product manager role with the right responsibilities and structure
• Enabling those product managers with a strategy that promotes good decision making
• Understanding the process of determining what product to build, through experimentation and optimization
• Supporting everyone with the right organizational policies, culture, and rewards to allow product management to thrive