Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content Hardcover Audible Audiobook Kindle Audio CD
Best Sellers Rank: #41,677 in Books (See Top 100 in Books) #4 in Retailing Industry (Books) #21 in Business Writing Skills (Books) #151 in Communication Skills
Customer Reviews: 4.7 out of 5 stars 316Reviews
Product Information
From the Publisher
Many of us have the idea that the ability to write well is a gift bestowed on a chosen few. Writing well is considered an art, linked murkily to muse and mysticism and magic.
So, we think there are two kinds of people: the writing haves―and the writing hapless, for whom writing well is a hopeless struggle. Like trying to carve a marble bust with a butter knife.
But I don't believe that. Neither should you.
The truth is this: Writing well is part habit, part knowledge of some fundamental rules, and part giving a damn.
We are all capable of producing good writing. We all have that magic within us.
―Ann Handley, author of Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content
The Formula of Three: High-quality content is packed with clear utility, inspiration, and empathy for the audience
UTILITY
Utility means you clearly help people do something that matters to them―you help them shoulder their burdens, you ease their pain, you help them make a decision.
INSPIRATION
Inspiration means our work is inspired by data or it's creatively inspired (or both). It's fresh, different, well-written, well-produced, nicely designed―and it feels like it could come only from you.
EMPATHY
Empathy means you relentlessly focus on your customer. You view the entire world through their eyes―because everything the light touches...!
ABOUT THE AUTHOR
ANN HANDLEY is a Wall Street Journal bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times. IBM named her one of seven people shaping modern marketing. More than 50K people subscribe to her popular email newsletter.
She is the world’s first Chief Content Officer, a principal at training and education company MarketingProfs, and a regular speaker at events globally.
Ann is also a mom, dog person, and writer. Her favorite food is kale salad. But don’t hold that against her.