Apply haircolor with confidence with this professional applicator bottle. The precision tip allows you to section your hair while applying color directly to the root. Imagine that? Measurements are built into the bottle, so you can see exactly how much color and developer you’re adding, for that ideal 1:1 ratio. Save it when you’re done and reuse it the next time you color. At Better Natured, we're turning nature on its head with vegan professional formulas that pair the expert with the exuberant and performance with play. We believe in Good. Clean. Fun. The kind we’ve been craving — the kind that makes us take a chance on a new shade, give it the care it deserves, and leaves us touching our hair uncontrollably because we never thought naturally-derived ingredients could make our strands feel so unbelievably amazing. It’s in our nature to bring you the best of all worlds — gorgeous strength, rockin’ radiance and enviable vitality. Our formulas are developed to achieve maximum biodegradability. We never use ingredients known to harm the environment, such as nonylphenols, bio-accumulating silicones or SLS/SLES sulfates. Every formula is made with as few ingredients as possible to simplify the manufacturing process. Better Natured hair products are Made In the USA with Globally Sourced Ingredients and Components. How we make our hair care is just as important as what it's made of. We proudly manufacture in the USA at our wholly-owned plant located in Geneva, NY. Our plant is one of the industry's greenest manufacturing plants, which utilizes sustainable practices like wind-powered electricity, water usage, and waste reduction. In other words, it's a big factory with a small footprint. By owning our own production facilities, we verify the sourcing of each ingredient coming into our plant and we control the entire process from start to finish.