How Creativity Rules the World: The Art and Business of Turning Your Ideas into Gold

Businesses need to get noticed, marketers want to sell more, artists long to create impact, and entrepreneurs look for ways to surprise and delight their customers.

But most people fail at these endeavors because they don't know how.

Maria Brito is a contemporary art advisor who has worked with Oscar-winning actors, Grammy-winning musicians, and CEOs of Fortune 500 companies. She's curated art exhibitions in three continents and was named by ARTnews as "one of the innovators who gets to shape the world."

In How Creativity Rules the World, Brito teaches that you possess a never-ending and always-renewable source you can use to make money, reinvent yourself, pivot your business, or create products and services that your clients will love and will keep them coming back.

You'll learn:

• What Leonardo da Vinci, Elon Musk, and Shondra Rhimes have in common, and how you can tap into your own genius and creativity.
• Practical methods that can be used to form creative ideas, concepts, and processes.
• Ways to easily spot new opportunities, solve everyday problems, and invent the future at will.

Dive into the book and apply your new learnings using Maria's Alchemy Lab at the end of each chapter.

You'll grow your creative abilities and turn your ideas into gold—more compensation, bigger opportunities, and more fulfillment in your work and life.