Hydrates, Restores & Seals In Moisture Balance For Cuticle Strengthening
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Keratin Protein Enriched
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No Added Sulfates
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What Makes Us Different:
Essential cleansing for everyday use, this shampoo delivers softer more manageable hair with each & every use.
KERATIN the building block protein that makes up all hair, This Shampoo builds stronger hair to guard against brittleness. Ideal for hair that has had Keratin and/or straightening treatments.
A daily shampoo that’s designed to address the special needs of platinum blondes, ash blondes and every blonde in between. Brightening Shampoo enhances highlights and refreshes golden hues with a gentle cleansing that protects against fading.
SILK sets the standards. We've infused Silk Proteins to make hair smooth as glass. Excellent as a therapeutic shampoo, but light enough for everyday use.
IT'S A 10 TIP/Directions:
Work shampoo into a lather, focusing on roots and scalp. Rinse with warm water. Follow with any It's a 10 Miracle Daily Conditioner or Hair Mask treatment.
Gently work shampoo into hair from scalp to ends. Massage to build lather. Rinse thoroughly and repeat if desired. Follow with any It's a 10 Miracle Daily Conditioner or Hair Mask treatment.
Apply to wet hair and massage in thoroughly. Leave in 60-90 seconds according to degree of brightening desired, and rinse. Follow with Its a 10’s Five Minute Hair Repair for Blondes and Miracle Leave-in for Blondes
Gently work shampoo into hair from scalp to ends. Massage to build lather. Rinse thoroughly and repeat if desired. Follow with any It's a 10 Miracle Daily Conditioner or Hair Mask treatment.