Wondering how long the hair color will stay put? Our Color + Treatment contains semi-permanent direct dye pigments that fade gradually, dependent on your hair's condition, porosity, and the shade intensity. No need to worry about damage; our treatment nourishes and rejuvenates with kind ingredients like Keratin, coconut oil, shea butter, rose hip oil, jojoba oil, and almond oil for healthier, shinier hair with each use. It's the ultimate color treatment for stunning results that last.