The LG 4K UHD TV that has the smarts to search, stream and recommend, with the extra content, like 300+ free LG Channels* that only LG can deliver. Plus, you can bring the cinema home with FILMMAKER MODE to see movies just the way directors intended. HDR10 Pro allows you to enjoy the latest HDR content with extended contrast for visuals that pop off the screen. Powered by AI, you will experience enhanced picture detail and improved sound from the a5 AI Processor Gen6 that upscales content to 4K** and detects room lighting to adjust color and picture contrast to optimal settings. You'll experience less searching and more streaming, thanks to the next generation of AI technology from LG webOS 23. With Quick Cards, group your favorite apps into categories and use the Magic Remote to easily find what you're looking for. Focus on the screen with a slim and simple-to-mount design for a stylish view no matter where you hang it. For gamers, you can quickly customize your gaming experience in one location with the LG Game Optimizer. And, with GeForce NOW included, you can automatically stream and get in the game.*** *Internet connection and subscriptions to streaming services are required; number of LG Channels subject to change. **Image quality of upscaled content will vary based on the source resolution. ***Subscription and compatible gaming controller are required.