Best Sellers Rank: #50,255 in Books (See Top 100 in Books) #12 in Restaurant & Food Industry (Books) #40 in Hospitality, Travel & Tourism (Books) #371 in U.S. State & Local History
Delivers the official story of In-N-Out Burger--how three generations have created a thriving, family-owned company, why its fans are so wildly loyal, and what led to its explosive growth and evolution into an iconic part of American culture.
Tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.
The inside story of a woman who went from an 8th-grade Amish education to founding Auntie Anne's, Inc., the world's largest mall-based pretzel franchise.