Melissa & Doug K’s Kids, Flip Fish Stuffed Animal, Soft Baby Book, Multi-Textured Squeaking & Crinkling Infant Sensory Toys for Babies with Baby Mirror, Tummy Time Toys for Infants Ages 0–9 Months

The Melissa & Doug Flip Fish Baby Toy is a soft, multisensory playmate designed to nurture both development and connection. This cheerful plush fish encourages babies to explore with bright colors, bold facial features, and a variety of textures. This fabric tag toy for babies features crinkly scales to reward tactile discovery, a squeaker tail to build grasping strength, and a baby-safe mirror that sparks curiosity about faces and reflections—all while fostering fine motor skills. Each fabric scale hides a surprise picture, turning peek-a-boo into a delightful game that supports cognitive growth and emotional bonding. Soft, washable fabrics make Flip Fish easy to keep clean, ensuring it can be a reliable companion through many stages of infancy. Whether during tummy time, quiet snuggles, or interactive play with caregivers, this cuddly friend helps strengthen sensory awareness, spark joy in discovery, and build confidence as babies learn through touch, sound, and sight. For even more meaningful developmental play, combine this with other Melissa and Doug toys for babies & baby stuff like soft baby activity books, bunny stuffed animal & must-have Montessori toys! For 35+ years, Melissa and Doug has crafted imaginative preschool toys and durable wooden toys built to nurture childhood wonder, with everything from a life-sized grocery store playset to a play kitchen playset and play food to serve plush toys & puppets, to costumes, arts & crafts, and road trip activities for kids. It’s the kind of kid-powered play that builds independence and confidence!

By Melissa & Doug

From classic wooden toys to crafts, pretend play, and games, Melissa & Doug products provide a launch pad to ignite imagination and a sense of wonder in all children so they can discover themselves, their passions, and their purpose.

Since the company’s founding more than 25 years ago, Melissa & Doug has consistently delivered innovative products that inspire open-ended thinking, encourage kids to see new possibilities, and offer Countless Ways to Play. It’s part of a bigger vision to Take Back Childhood. Because by giving children a true childhood with the space and freedom to explore their world, we give them a path to realizing their full potential!