Gentle enough for daily use, Paul Mitchell Platinum Blonde Violet Shampoo brings out the best in light to medium blonde, silver, gray or white hair. This purple shampoo has a violet tint that eliminates unwanted brassy tones for light, bright hues while conditioning ingredients add moisture and soften strands.

Hair Type: Ideal for Light to Medium Blonde, Silver, Gray or White Hair.

Fragrance: Refreshing cucumber melon scent with soft floral notes.

Environmental Responsibility: Our commitment to reducing our environmental impact is stronger than ever. That’s why the new Paul Mitchell packaging is made with post-consumer recycled (PCR) materials,* low-profile caps and labels designed for improved recyclability.**

*Bottles and jars will be 50% PCR and tubes will be 25% PCR. Retail sizes only. Excludes pumps and select caps, which are made from virgin materials. **Check your local requirements.

Paul Mitchell is results-driven hair care from John Paul Mitchell Systems—the leader of salon-quality products committed to the professional beauty industry. Every purchase supports JPMS salons with a commission.