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From the Publisher
40 Years of TASCHEN
Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible publishing, helping bookworms around the world curate their own library of art, anthropology, and aphrodisia. In 2020, we celebrated 40 years of incredible books by staying true to our company credo.
The 40th Edition presents new editions of some of the stars of our program—now more compact and still realized with the same commitment to impeccable production.
A Visual History of Graphic Design
In this volume, Jens Müller traces 130 years of graphic design, designers, and developments from the late 19th century through the economic boom after World War II until today. Year-by-year spreads are combined with in-depth features on dozens of landmark projects and industry-leader profiles.
A comprehensive look at hundreds of graphic works
Through the turbulent passage of time, graphic design—with its vivid, neat synthesis of image and idea—has distilled the spirit of each age. Surrounding us every minute of every day, from minimalist packaging to colorful adverts, smart environmental graphics to sleek interfaces: graphic design is as much about transmitting information as it is about reflecting society’s cultural aspirations and values.
With his sweeping knowledge of the field, author Jens Müller curates the standout designs for each year, a running sequence of design milestones.
This collection of important graphic works represents a long-overdue reflection on the development of a creative field constantly changing and challenging itself. These key pieces act as coordinates through contemporary history, helping us trace the sheer influence of graphic design on our daily lives.