This Is Service Design Doing: Applying Service Design Thinking in the Real World This Is Service Design Doing: Applying Service Design Thinking in the Real World This Is Service Design Doing: Applying Service Design Thinking in the Real World Paperback Kindle

From the Preface

Who should read this book

This book is for everyone interested in customer experience, innovation, and collaborative creation. Put another way, if you have picked up this book, it is probably for you. Perhaps you work in an organization which is trying to better help its customers (or citizens, or employees), and you want to create better or even new offerings that people will love to use and talk about. Perhaps your organization wants new ways to connect operational silos and work together more painlessly, using a 'language' and toolset that everyone in the organization – and your stakeholders outside – can understand.

It might be that you want to run, lead, or participate in co-creative group sessions where people work together more effectively and enjoyably.

Maybe you have heard the term 'service design thinking', or something like it, and want to understand more about it and why it works. Or you have already learned something about it and need to 'connect the dots', moving from simple tool use to successful projects and strategy. You might even be a professional designer or consultant, looking to add to your knowledge or find material to use in your projects and sessions.