UPPAbaby was started when we became new parents, just like you. Our customers are like true family members to us— every single one of them. As we continue to expand and evolve, our dedication has only grown stronger. For our family, and now for yours.
UPPAbaby was born in 2006 out of necessity and opportunity. It all came together when we had our second child but still couldn’t find the right baby gear to fit our needs. We wondered why the only options were either mass-produced or impractical and complicated with lengthy instruction manuals to operate. We were confident other parents wanted more, too. So, UPPAbaby was born.
We wanted to make a stroller for parents that made their lives easier and better. We knew that as long as we took one step after another in the right direction, we could create a high-performance stroller that met and exceeded the needs of parents – all while letting them maintain the sense of style they’ve always had.